What Does a Successful High-Converting Website Look Like?
Your website isn’t just there to collect dust. It’s a marketing tool, and tools are meant to be used! A high conversion rate is key to getting the best out of your online presence.
What does “high-converting” mean, anyway?
“Conversion rate” means the percentage of all visitors to your website who complete a set goal: buying a product, signing up for a service, sending an email. A high conversion rate shows that your marketing and web design strategies are working.
Achieving high conversion isn’t easy. The vast majority of visitors who come to your website aren’t ready to buy. What’s more, you have milliseconds to make your first impression.
Maximising conversion: the basics
It takes 2.6 seconds for your visitor’s eye to pick out the key areas of your website. This means that design is crucial. Your headline and landing page should be appealing; it should make your visitor want to know more.
Speaking of landing pages, the more of those you have, the more leads you’re likely to get. And if it’s a product you’re selling, product videos can increase purchases by 144%.
Once you’ve wowed your visitor, intuitive navigation is key. Your contact page, product or service descriptions – and any other key information – need to be easy to find. And your call to action should be front and centre. A few examples might be:
- Getting sign-ups for your email list
- Persuading visitors to sign up for a free trial, and/or free content
- Asking users to fill out your contact form
Communication is everything
A great first impression will only take you so far. Simple, compelling headlines and clear, well-written copy should tell your visitors:
- Who you are
- What you offer
- What’s in it for them
Copy is also a valuable tool for bringing people to your site. Using SEO keywords effectively will help to keep your site high in the search rankings. And exchanging links with other businesses is a great way to channel potential customers in your direction.
Those visitors are an asset, too, so use them. An email list is a simple way to collect user information while bonding with your potential customers. Checklists, how-to guides and short video courses are all appealing incentives to get people signing up. And if you have satisfied customers, ask them for a testimonial. Showcasing your clients’ opinions isn’t just good for business – it makes them feel valued, and more likely to return.
It’s a mobile world. In April 2021 in the UK, mobile access accounted for 50.74% of all internet use. In fact, the UK is behind other countries in this regard. Data released in February 2021 showed that China had a total of 989 million internet users, of whom 79% shop online – primarily on mobile. If you want to make a global mark, it’s important that your mobile site is just as appealing and intuitive as your desktop one.
If you’re interested in finding out more about increasing your conversion rate, just get in touch for a chat about how I can help.