Elevating your brand at every touchpoint

Get all the strategic branding support and practical marketing tools you need on every step of your business journey – from concept to launch and beyond.

How I can help grow your business:

Snack Pack – Small & Satisfying
1. The Brief - let's get on the same page

For new brands who want to hit the ground running

1. The Brief - let's get on the same page

You’re just starting out and need a brand that works — fast.

Snack Pack

Small & satisfying. For new brands who want to hit the ground running.

A fast, confident start.
For new businesses that need a clear, tailored identity to launch quickly and attract those first customers. Designed for speed without compromising on substance.

What it solves:
– Limited time and budget
– No clear direction or visual identity
– Need to look polished from day one

What’s included:
– Brand strategy light
– Logo and brand identity
– Essential assets (e.g. launch graphics, menus, signage or socials – tailored to fit)

Best for:
New hospitality ventures | MVP launches | Pop-ups | Side hustles going pro

Timeline: 3–4 weeks

Brand Strategy (sm), Brand Identity, Brand Guidlines (sm), Identity Tool Kit, Essential assets
Picnic – More to tuck into
5. Implementation - the big reveal

For growing brands ready to expand their presence

5. Implementation - the big reveal

Built for growth and consistency.
Perfect for businesses with a base identity in place, ready to roll out across more touchpoints and refine their presence across the board.

What it solves:
– Inconsistent branding across venues or platforms
– Brand no longer reflects the business
– Missing key elements for growth and scale

What’s included:
– Brand refinement or evolution
– Full suite of rollout assets (menus, packaging, signage, digital templates, etc.)
– Tone of voice or copywriting (optional)

Best for:
Hospitality brands growing beyond launch | Brand refreshes | Venue or product rollouts

Timeline: 4–8 weeks

Brand Strategy, Brand Identity, Brand Guidlines, Identity Tool Kit, Full suite assets
All Out Feast – Everything’s on the table
Logo Brand Sprint

For ambitious businesses ready to go big or go home

Logo Brand Sprint

Ongoing creative support at a high level.
Strategic, thoughtful design and brand development delivered consistently over time — with all the benefits of an in-house team, minus the overhead.

What it solves:
– Lack of time or internal team to manage creative output
– Brand consistency slipping as the business grows
– Need for high-quality campaigns and long-term brand planning

What’s included:
– Retained creative support across strategy, brand, digital, campaign or content
– Sustainability consultancy (if relevant)
– Regular check-ins and prioritised workflow
– Scalable to match business needs

Best for:
Hospitality groups | Multi-site brands | Long-term projects | Campaign-driven businesses

Commitment: 4–6 month retainer

Brand Management; creative support across strategy, brand, digital, campaign or content

How it works

The simple aim is to maximise sales at every touchpoint. I blend creative intuition, passion and rigorous processes to make it happen.

Every brand I’ve created has hit its growth goals

From restaurants in Reno to coffee shops in Shanghai, my portfolio spans hospitality, food and drink brands worldwide.

Stremmel Gallery, NV USA
Sumerian Coffee, SH CN
World Obesity Day, EU
The Jesse Hotel & Bar, NV USA

Estella Tacos Y Mezcal, NV USA
Play Nightclub, HK
Studio, HK
The Apollo, AUD

Why and how I do it

It looks effortless, but creating the right atmosphere at a bar, hotel, restaurant or event is down to vision, passion and constant hard graft.

It’s the same in design and branding.

Building a timeless brand that builds consistent revenue for your business,
is the result of strategy and inspiration, art and science.

It’s not easy, but that’s why I do it. And why I love it.

What they say;

“Working with Vic has been instrumental in helping us develop a strong and unique brand the totally met the brief. 110% happy with her work and the impact it has had on our brand structure and brand identity. We always get complimented by clients and peers on our branding, so thanks Vic for making us standout! ”

Matt Waterton – Waveblade Sports Roller, Owner

“Our branding was nailed immediately, that was good as we didn’t have much time to do it! It was a new concept in Hong Kong and we needed a very strong identity – which was achieved.”

Bex Pawsey – Studio Hong Kong, Marketing Manager

“It has been a very positive experience working with Victoria. She is especially artistic and creative in coming up with ideas that best present the soul behind our Foundation. Her sensitivity and professionalism to the job has made her my go-to person for any website or branding needs.”

Peggy Moh – The Moh Foundation, President & CEO

Featured Work

Explore a selection of my work