Elevating your brand at every touchpoint

Get all the strategic branding support and practical marketing tools you need on every step of your business journey – from concept to launch and beyond.

How I can help grow your business:

Launch your brand – from idea to iconic experience
Launch your brand – from idea to iconic experience

In the world of hospitality, culture, food and drink – you can’t afford to have a business that looks, sounds or feels like anyone else. My job is to help you stand out with a brand that is entirely your own.

Launch your brand – from idea to iconic experience

The process starts by immersing myself in your world, the world of your ideal customers and your business vision. Using creative thinking, along with thorough customer and competitor research, I help strengthen and simplify your strategy.

The result is branding concepts that bring your in-person experience to life in visual design. Concepts you can take across everything – from logos to menus, from your signage to your website. Building an unforgettable brand people will connect with, remember and come back to.

Audits, Research, Positioning, Journey Mapping, Naming, Brand Architecture, Brand Guidelines, Brand Identity, Design Systems, Identity Tool Kit
Revitalise sales – with graphics, photography and campaigns
Revitalise sales – with graphics, photography and campaigns

Whether you are pitching ideas, developing social media marketing campaigns or designing collateral – attention is in short supply these days. By harnessing your strengths, storytelling and powerful design, I can help you win not only attention but hearts, minds and sales.

Revitalise sales – with graphics, photography and campaigns

Design is here not just to look good, but to solve a problem. So my aim is to provide real value to you, your business and also your audience. This means creating targeted messages and marketing materials that showcase your business while informing, delighting and surprising customers. And giving you assets you can use in different ways, over and over again.

Brand Experiences, Ongoing Brand Development, Collateral, Photography, Promotional Materials, Infographics, Illustration, Signage
Go fully digital – with online marketing, apps and eCommerce sites
Go fully digital – with online marketing, apps and eCommerce sites

Bringing your in-person experience online means joining up the digital dots, connecting your business together visually, but also your customer data, your sales tools and digital marketing. 

Go fully digital – with online marketing, apps and eCommerce sites

I’ll help you develop a seamless digital experience for both your business and your customers – from start to finish. To do this, I invest time researching and prototyping –  mapping out your digital world and your customer’s needs in easy-to-use designs and processes. All the while working alongside you so you’re part of the process and receive websites and apps you can easily manage, edit and improve yourself.

Site Architecture, Wireframes, Visual Concepts, User Interface Design, User Experience, Usability, Interactions, Accessibility

How it works

The simple aim is to maximise sales at every touchpoint. I blend creative intuition, passion and rigorous processes to make it happen.

Every brand I’ve created has hit its growth goals

From restaurants in Reno to coffee shops in Shanghai, my portfolio spans hospitality, food and drink brands worldwide.

Stremmel Gallery, NV USA
Sumerian Coffee, SH CN
World Obesity Day, EU
The Jesse Hotel & Bar, NV USA

Estella Tacos Y Mezcal, NV USA
Play Nightclub, HK
Studio, HK
The Apollo, AUD

Why and how I do it

It looks effortless, but creating the right atmosphere at a bar, hotel, restaurant or event is down to vision, passion and constant hard graft.

It’s the same in design and branding.

Building a timeless brand that builds consistent revenue for your business,
is the result of strategy and inspiration, art and science.

It’s not easy, but that’s why I do it. And why I love it.

What they say;

“Working with Vic has been instrumental in helping us develop a strong and unique brand the totally met the brief. 110% happy with her work and the impact it has had on our brand structure and brand identity. We always get complimented by clients and peers on our branding, so thanks Vic for making us standout! ”

Matt Waterton – Waveblade Sports Roller, Owner

“Our branding was nailed immediately, that was good as we didn’t have much time to do it! It was a new concept in Hong Kong and we needed a very strong identity – which was achieved.”

Bex Pawsey – Studio Hong Kong, Marketing Manager

“It has been a very positive experience working with Victoria. She is especially artistic and creative in coming up with ideas that best present the soul behind our Foundation. Her sensitivity and professionalism to the job has made her my go-to person for any website or branding needs.”

Peggy Moh – The Moh Foundation, President & CEO