Rushton-Smith

Bottle the magic that keeps customers coming back

I take what makes you unique and express it across every aspect of your brand. Clear steps and a collaborative approach, listening to you, with your target audience in mind. Creating unforgettable experiences and lasting growth.

1. The Brief – let’s get on the same page
  • Initial discussions
  • questionnaire to fill out ahead of time
  • return brief for sign off – so we are all on the same page!
2. Research – exploration, gathering and analysing
  • Desk research
  • workshop preparation
  • audit of current brand – if applicable
  • competitor research
  • target audience
  • your difference
  • your customers
  • your brand 
3. Strategy – focus findings
  • workshop session, collaborative approach, time to get involved in your brand
  • establish your brand and mission
  • distilling your essence (Volvo’s essence is safety)
4. Design – delivering strategy into visual identity
  • concepts 2-3 core ideas
  • refining and developing a single concept
  • deliverables for your project whether it is a full brand identity or a website refresh all relevant files and formats will be supplied.
5. Implementation – the big reveal
  • Once signed off internally, rolling out your brand to the world.

I’ve got you covered, whatever the brief, from a full identity, to refreshing your brand, website, or collateral. I’ve successfully helped business build from the ground up, through campaigns, to day-to-day needs.

 

Building the framework, foundations, and depth of your brand, with unique design. No templates. Using common sense. No B.S. with 100% excitement!

Tricky Problem? Let’s talk

All you need, in one place

I provide all the support and practical tools you need to grow an unforgettable brand in one seamless, integrated service.

I can help you:

Develop your iconic brand from scratch; from research to strategy to brand tool kits

Revitalise sales with photography, graphics and collateral

Go fully digital – create immersive online experiences, apps and eCommerce sites

How I can help you

What they say;

“Our aim to have a consistent brand message that reflected a premium, artisanal product, that differentiated us from our competitors was achieved. Victoria’s professionalism, work ethic, creativity, and ability to understand our consumer, resulted in increased sales as well as product volume. To say the least, she did an amazing job, going above and beyond our expectations. Having worked with a number of designers, her talent, patience, and passion far surpassed past experiences.”

Dave Seminsky – Sumerian Coffee Roasters, Owner

“Victoria helped me with the brand research, strategy, design, and activation of my boutique hotel, bar, and accompanying restaurant. Working with Victoria on the brand was, by far, the most satisfying and enriching part of building the hotel, bar, and restaurant from its original idea into an operational business.”

Piper Stremmel – The Jesse, Entrepreneur Business Owner

“Working with Vic has been instrumental in helping us develop a strong and unique brand the totally met the brief. 110% happy with her work and the impact it has had on our brand structure and brand identity. We always get complimented by clients and peers on our branding, so thanks Vic for making us standout!”

Matt Waterton – Waveblade, Sports Roller, Owner

“Estella recently won Gold Certificates at the American Advertising Awards – this is a huge testament to Victoria’s talent, but in my mind, it still does not do justice to her true skill as a brand strategist and designer.”

Piper Stremmel – Estella & The Jesse, Entrepreneur Business Owner
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Featured Work

Explore a selection of my work

Street view, store front of Sumerian's cafe in Jing'an District in Shanghai
A 400% caffeine shot for sales

Sumerian Coffee, Shanghai
Branding, Digital, Collateral
Rushton Smith - Custom Brand Design - Estella Tacos Y Mezcal Restaurant - Brand Mural Street View of Restaurant
Setting Estella up for meteoric success

Estella Tacos Y Mezcal, Restaurant Reno NV
Branding, Digital, Collateral, Signage
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